About
15+ years experienced & result-driven Sales / Business Development professional with the ability to conduct sales, manage key client relationships, and drive revenue objectives within goal-oriented, highly accountable environments. Possesses in-depth experience of working with large companies and Enterprise Brands to achieve contracted goals, objectives, and KPI’s.
Sr Sales Professional & Business Developer
A results-driven Senior Account Exeuctive at Emplifi, I serve Brands helping them to fill a major gap in their Social Media Management software toolkits and improve employee efficiency & effectiveness through it's usage. I bring to my role a rich experience in marketing, strategic consulting, and customer/media analytics. While, hyper-focused on achieving client objectives, I share a unique consultative, results-driven approach to my client relationships.
- City: Phoenix, AZ
- Hometown: Bowling Green, KY
- Hobbies: Hiking, Kayaking, Outdoors
- Titles: Husband, Dad
- Enneagram®: 3w4
- Meyers-Briggs®: E/I-S-T-P
- TrueColors®: Orange & Green
- Contact Me: LinkedIn Message
Specialities: SaaS technologies, DaaS properties, Customer Segmentation, Consumer Insights & Analytics, Digital & Print Marketing/Advertising, Database Marketing, & Campaign Measurement
Resume
Explore Professional Highlights from my Career below. Eager to learn more? I've got you covered. Just press the 'Click Here' button link to View/Download a PDF of my Resume with much more detail. Oh and Quota Attainment #s are in the next section!
Professional Highlights
Sr Account Executive, Southwest Region
Emplifi, Inc - Columbus, OH - Remote
Nov 2023 - Present
- Product: SaaS platform for Marketing, eComm, & Care
- ICP: VPs, Directors, & Managers
- Geo: (9) States in Southwest U.S.
- Challenges Solved: Social Media Management, Employee Efficiency & Effectiveness, acquisition of Authentic Content, and controlling Customer Care costs
- Quota: $1,025,000 ARR; New, Cross-sell, & Upsell
Career Break / Personal Goal Pursuit
Phoenix, AZ
Apr 2023 - Nov 2023
- Career Break to rebalance my Physical Health & give intentional focus to my Family relationships
- Lost 35+ lbs & Summer Fun w/ Kids all Summer Long!
Sr Sales Director, Enterprise Brands
Tubular Labs - Mountain View, CA; Remote: Phoenix, AZ
Apr 2022 - Apr 2023
- Product: SaaS platform for Marketing, Analytics & Data Science
- ICP: C-Level, SVPs, VPs, & Directors
- Geo: United States
- Challenges Solved: Provide visibility into Social Video across platforms
- Quota: $1,980,000 ARR; New, Cross-sell, & Upsell
Sales Director, Strategic Data Partnerships
LiveRamp, LLC - San Francisco, CA; Remote: Phoenix, AZ
Dec 2021 - Apr, 2022
- Product: SaaS platform & Data Marketplace
- ICP: Principal, SVPs, Directors
- Geo: United States
- Challenges Solved: Created new revenue streams for Data Partners
- Quota: $6 million ARR; New, Cross-sell, & Upsell
Apr 2021 - Dec 2021
- Product: SaaS technology to power Startup Technologies
- ICP: CEO, SVPs, & VPs
- Geo: United States
- Challenges Solved: Level-up'd technology platforms
- Quota: $2 million ARR; New Business
Sr Account Director, Enterprise
Claritas, LLC - Cincinnati, OH; Remote: Phoenix, AZ
Apr 2017 - Apr 2021
- Product: SaaS, DaaS, Consumer Insights, Analytics Services & Omni-channel Marketing Campaigns
- ICP: SVPs, VPs, & Directors
- Geo: United States
- Challenges Solved: Identified Brand ICPs, look-a-alikes of, and Marketing Campaigns to
- Quota: Up to $2.6 million ARR; New Business
(cont'd)
Producer
Sunbelt Insurance Holdings - Scottsdale, AZ
Nov 2016 - Apr 2017
- Full cycle Seller to business owners & general management of SMBs across the US; solving their challenges of maintaining cost effective Worker’s Compensation insurance policies for their business
Sr Account Executive, Key/Strategic Accounts
Gannett Co., Inc / Republic Media - Phoenix, AZ
May 2010 - Nov 2016
- Product: Print, Digital, Social & Performance Advertising
- ICP: Owners, Marketing Directors
- Geo: Phoenix Metro
- Challenges Solved: Provided ROI Positive Advertising solutions for Branding, Direct Response and general marketing campaign initiatives
- Quota: Up to $6.3 million ARR; New, Cross-sell, & Upsell
Other Experiences
- Gannett Co., Inc / Republic Media - Sr Account Manager & Inside Sales, Key/Strategic Accounts
- HSBC Bank / Beneficial - Senior Account Executive, Inside Sales
- The Fruit of the Loom - Customer Service Representative
Honors & Accolades
Tubular Labs
- (2022) Ranked #2 of 10 Sales Reps for New ARR
- (2022) Largest Upsell Contract Sold; $765k
Claritas
- (2020) Saved a $1.3m Contract Churn (amidst pandemic)
- (2019) Ranked #3 of 50 Sales Reps for New ARR
- (2018) #1 New Business Revenue Generator
Gannett
- (2016) Was on Pace to receive President's Award
- (2015) President's Award Recipient for Oustanding Sales
- (2013) President's Award Recipient for Oustanding Sales
Education
Western Kentucky University
Bachelor's Degree, Corporate and Organizational Communication
Nationally renown Potter College of Arts & Letters graduate; holding minors in Marketing and Business Administration. Leadership Certificate recipient.
References
Available Upon Request
Download My Resume (PDF)
Quota Attainment
Brands
Throughout my career, I've served a very diverse array of Brands from Global Enterprises to local Small Businesses and everything in between. My broad experiences has afforded me the unique ability to comprehend, assess, and empathize with the needs of nearly any Client Partner I engage with. Below is a sampling of Brand Logos I've had the opportunity to serve.
Testimonials
Laura Shairer
President @ Audience Magnets
I have been a client of Michael's for many years, and found him to be one of the most helpful, conscientious and insightful partners I've ever worked with on my marketing campaigns. It's rare to find an account rep so concerned and dedicated...
Kasey Davis
Sr Sales Consultant @ USA Today Network
Time and time again, Michael has proven to be trustworthy, considerate, cooperative, creative, team oriented, positive, productive…frankly, an excellent partner and sales professional! Michael would be a great asset to any team.
Becky Cooley
VP of Sales @ Claritas
Michael has a unique sales style that really puts the clients first; whether they are internal or external clients. His high Self-awareness allows him to adjust his style based on his audience. You never feel like there is a hidden agenda. (2018 Employee Review)
Reagan Vohs
VP of Sales @ Claritas
Michael is an impeccably organized, highly valued asset to my team, with an eagerness to learn/grow. He skillfully asks tough questions and is an artful negotiator in his interactions with clients. Internally, he is great managing relationships "up and down." (2019 Employee Review)
Ian Wallin
SVP of Sales @ Tubular Labs
Michael had strong overall revenue performance while ramping up, particularly when it comes to negotiating with large existing accounts. Superpowers: Negotiation Skills, Growing Existing Accounts, & Prospecting Creativity (2022 Employee Review)
Lexy Wright
Sr Director of Sales @ Emplifi
Michael is clearly a seasoned and skilled seller, who leads with relationship-building and value-based strategies. (He) brings incredible ideas to the table and has strong instincts on how to best move a deal or project forward. (2024 Employee Review)
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